Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert less.
The post Paramount And Nielsen Get Back Together; The Clicks Aren’t Coming appeared first on AdExchanger.
Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert less.
The post Paramount And Nielsen Get Back Together; The Clicks Aren’t Coming appeared first on AdExchanger.