In case you have been hiding under a rock for the past week, DeepSeek’s emergence (seemingly out of nowhere) has underlined the geopolitical aspect of one of the most disruptive forces in economic history.
Because AI adoption is so early, they [Google, Meta, Amazon, etc.] didn’t get their hooks and claws into everyone yet.
A key question facing the $225 billion-plus U.S. digital media sector is, how will its key players respond?
Developments last week hint at such players adopting an open-source approach in a rapidly evolving industry landscape. Meanwhile, Digiday’s ad tech sources noted that, while DeepSeek poses a credible alternative to Big Tech, clients are in a cautious mood, particularly around privacy.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.