Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the top 10 DSPs hadn’t as of August, according to a Jounce Media report, and it’s unclear what their current status is. Jounce […]
The post IAB Tech Lab Has A Fix For Mislabeled Instream Video – But Ad Tech Isn’t Ready To Change appeared first on AdExchanger.