The Trade Desk Is Acquiring Advertising Metadata Startup Sincera

TTD is doing a little M&A. On Wednesday, The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata and media telemetry data to ad tech companies. TTD declined to share a deal price. This is The Trade Desk’s second-ever public acquisition. The first was identity graph company Adbrain in […]

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