It’s unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D’Amelio and Ariana Greenblatt go from social media to the big screen.
During this year’s U.S. presidential election, we saw greater interest from candidate Kamala Harris to engage Gen Z through TikTok trends like “brat” summer. Many major creators have also expanded beyond social apps to launch careers in acting, music or starting other businesses.
These are the first cohorts to grow up as digital natives, so they daydream about being creators, explained Alyssa Stevens, global director of PR, social media and influencer marketing at independent agency Connelly Partners.
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