Projects

AT&T

#KCONYourWay

The Ultimate K-Pop Experience

AT&T’s premier partnership with entertainments hottest K-pop music festival and culture convention, KCON, in the US (New York and Los Angeles) bringing fans “Entertainment. Your Way”.

From partnership to fan engagement strategy, our team designed to reach the unique fans of K-pop and culture to drive our client success.

34K Onsite (1:1) fan engagements

58K+ Microsite Page Views

Social Impressions & Engagements

189MM+ Earned Media Impressions

Innovative Solutions for Modern Challenges

From partnership to fan engagement strategy, our team designed to reach the unique fans of K-pop and culture to drive our client success.

Unparalleled Results

With our expertise and commitment to excellence, we consistently delivered unparalleled results in garnering fan engagements and earned media impressions.

Personalized Approach

Designing distinct experiential zones for maximum engagement, we integrated what’s important for fans bringing together what AT&T offers so fans can enjoy KCON [Their] Way.

Exclusive Fan Experience

Our team is procured exclusive K-pop artist engagement opportunities with 4 different K-pop groups including SF9, VIXX, Cosmic Girls & more!

Experiential Marketing

AT&T Music Video Set at KCON bringing fans to show-off their moves with a live DJ, Augmented Reality Game Zone, and a “Selca” (Selfie) Zone to leave lasting memories

Artist Meet & Greet

First ever KCON artist meet & greet at an offsite at AT&T’s Wiltern Theater store

Digital Fan Engagement & Experience

From ticket giveaways to unique chances to meet K-Pop artists, AT&T brought the ultimate K-Pop Experience how the fans enjoy K-Entertainment

GV80 Vehicle Launch

Genesis Motor

BLACKPINK World Tour

Kia

Haunted Theater

CGV Cinemas

Thriving Together

Consulate General of Japan (Tennessee)