Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks. Jansen joined Mars – […]
The post Insight Is A Man’s Best Friend, With Mars Pet Nutrition appeared first on AdExchanger.