Brian Tomasette, director of product, Amazon DSP
Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency and automated performance.
This moment is significant because advertisers are taking off their training wheels by transitioning from test to execution mode to accelerate AI-driven decision-making across the open internet. At the same time, there is a lot at stake to scale planning, activation and measurement techniques.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.