This story was originally published on sister site, Glossy.
With over 522 million monthly active users, Pinterest has become one of the most popular platforms among Gen Z, and brands are taking notice.
Though Pinterest was once known as a platform solely for creating visually pleasing mood boards, the platform has evolved into one of the biggest search and discovery engines. And with the shopping and ad features added in 2020, it has quickly attracted an even larger audience, especially younger consumers. According to Pinterest data from May, Gen Z is its fastest-growing audience, making up more than 40% of Pinterest’s global monthly users.
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