Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold The Platform Responsible via @sejournal, @DuaneForrester

AI search merges businesses with their lookalikes, and courts are holding platforms liable. Here’s how conflation happens and how to make your entity unmistakable.

The post Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold The Platform Responsible appeared first on Search Engine Journal.