This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.
- Common currency
- OpenAI’s creator product push, Paramount+’s pre-merger makeover and more
Common currency
The most consistent aspect of today’s TV measurement landscape may be its inconsistency. Or more to the point, the frustration across both buy and sell side with the lack of consistency in TV’s measurement currency.
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