Zara is now officially the most valuable fashion brand in the world, dethroning Nike in Kantar’s BrandZ 2026 ranking. A flagship brand of the Spanish group Inditex, Zara reached a brand value of 44.088 million dollars, with a growth of 18% compared to 2025. Classed as the 66th largest brand in Kantar’s global rankings, Zara […]
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