Media Briefing: The case for and against markdown for AI bots

This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it’s necessary.

  • The markdown debate
  • Business Insider names CEO, how three publishers are deploying AI, and more.

The markdown debate

For years, publishing meant optimizing for Google. That’s shifting to optimizing for AI. Some publishers — such as Time — think the fix is as simple as markdown pages.

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