OpenAI is launching an ad carousel.
The format, which has been seen via screenshots and verified by Digiday, shows a product carousel that allows multiple products to appear within a single ChatGPT ad placement, at the bottom of a user’s conversation — the same way a typical single product ad would appear.
The update comes just three months after the platform initially made it easier for e-commerce companies to run ads on ChatGPT. At the time, OpenAI enabled automation to allow retailers to bulk create “product feed” campaigns from their product catalogues, rather than build them one by one. The format itself was designed to stack ads side-by-side, opening up the opportunity for carousel placements.
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