Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops.
The post Magnite Adds A Data-Quality Layer To Its CTV Inventory appeared first on AdExchanger.
Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops.
The post Magnite Adds A Data-Quality Layer To Its CTV Inventory appeared first on AdExchanger.