Future of TV Briefing: Fox finds its programmatic identify in Roku

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business.

  • Fox + Roku
  • Netflix’s M&A activity, Paramount’s WBD deal status, Bravo’s upfront attraction and more

Fox + Roku

Well, that’s one way to modernize an advertising business.

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