OpenAI has spent months building the plumbing for ChatGPT ads. Now, it’s working on how they actually look.
A week after the platform made it easier for e-commerce companies to bulk create their shopping ads, it’s now giving advertisers more options to customize their ads around ChatGPT conversations.
The platform is testing a new ad format — an iteration on its existing standard unit — with a larger image and an optional call-to-action button that advertisers can personalize, according to mockups viewed by Digiday.
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