This week’s Future of TV Briefing looks at the terms on the tips of ad buyers’ and sellers’ tongues when talking about the upfront market.
- The upfront, defined
- Amazon’s upfront pitch, Roku’s outcomes pitch, AMC’s upfront pitch and more
The upfront, defined
TV and streaming advertising’s upfront cycle has its own patois. Everyday words like “flexibility” and “fluidity” take on new meaning. And each upfront sees certain buzzwords come to the fore. So on the eve of this year’s annual haggle, which officially kicks off with next week’s presentations in New York City, here’s a brief guide to what people are talking about when they talk about the upfront.
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