Third-party measurement and cost-per-action bidding are both in the works at OpenAI, which has now opened its self-serve ads manager to advertisers of all sizes in the U.S. To attract smaller advertisers, it has also dropped its $50,000 minimum spend requirement.
The company’s ads and monetization lead, Asad Awan, sketched out what comes next at a press briefing. That includes third-party measurement, he said, but the company doesn’t have partners or an exact timeline. Securing both is a rite of passage for any ads business with serious ambitions given it counters the perception that a platform is marking its own homework.
Cost-per-action (CPA) bidding is similarly in motion, though Awan declined to say when.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.