The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.
The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click appeared first on AdExchanger.
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.
The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click appeared first on AdExchanger.