Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill senior roles intended to burnish their capabilities in search engine optimization, AI discoverability and organic search.
Digiday identified eight agencies, including both indie and holding company shops, currently advertising for director, assistant director or manager-level organic search positions.
“It’s a product of the buzz and emphasis on AI and SEO,” said Adam Edwards, chief product officer at Brainlabs. “Every brand wants to better understand how they get themselves mentioned and cited on ChatGPT and on Gemini.”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.