Amanda Forrester, svp, marketing and communications, OpenX
Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions.
As a result, the role of marketing is expanding from storytelling to architecting — shaping the narratives, environments and data signals that influence how brands are evaluated by humans and automated systems.
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