When is the Next Apple Event?

Despite releasing more than 10 new products so far this year, Apple has yet to hold a traditional event with a live-streamed video in 2026.



While anything is possible, our best guess at this point is that Apple’s next event will likely be its annual developers conference WWDC in June, with standalone live-streamed Apple Events this April or May currently looking improbable.

New Products in 2026 So Far

Apple kicked off 2026 by unveiling an AirTag 2 in January, along with a Black Unity Connection Braided Solo Loop for the Apple Watch.

February went by without any new Apple products.



Apple then had a busy March, unveiling the iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, a new Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and Nike Powerbeats Pro 2.

Apple also introduced new color options for select iPhone cases, Apple Watch bands, and the iPhone’s Crossbody Strap. The new colors include the likes of Bright Guava, Vanilla, Soft Pink, Clementine, and Electric Lavender.

Announcement Dates

Here is when Apple announced each new product so far in 2026:

  • AirTag 2: January 26

  • Black Unity Connection Braided Solo Loop: January 26

  • iPhone 17e: March 2

  • New Accessory Colors: March 2

  • iPad Air with M4 chip: March 2

  • MacBook Air with M5 chip: March 3

  • MacBook Pro with M5 Pro and M5 Max chips: March 3

  • Studio Display (2026): March 3

  • Studio Display XDR: March 3

  • MacBook Neo: March 4

  • AirPods Max 2: March 16

  • Nike Powerbeats Pro 2: March 17

Rumored Products

Here is what to expect from Apple later this year, according to rumors.

Beyond the usual annual updates to iPhones and Apple Watches, Apple’s all-new smart home hub is finally expected to launch later this year, once the more personalized version of Siri arrives. We are also expecting a foldable iPhone, a MacBook Pro with an OLED display, and long-awaited updates to the Apple TV and HomePods this year.

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Apple Watches

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Apple Event Timing

As we mentioned above, our best guess at this point is that Apple’s next event will likely be its annual developers conference WWDC in June. The reason for this is that very few Apple products if any in the list above are rumored to be launching imminently, with all of the new smart home products and related accessories in particular reportedly held up until the more personalized version of Siri is finally ready later this year.



Siri’s long-awaited revamp is expected to arrive as part of iOS 27, which should be available in beta starting in June and widely released in September.

The only product in the list above that might arrive before WWDC is an iPad 12 with Apple Intelligence support, but it would have been more fitting for Apple to announce that device alongside the new iPad Air last month, so even the entry-level iPad might not be updated again until the second half of this year.

WWDC runs from Monday, June 8 through Friday, June 12 this year. The conference primarily focuses on Apple’s latest software platforms, which will include iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, and visionOS 27 this year, but Apple has also announced new hardware during its WWDC keynote in some years. The last time that happened was at WWDC 2023, when Apple unveiled the Vision Pro, the first 15-inch MacBook Air, Mac Studio models with M2 Max and M2 Ultra chips, and a Mac Pro with the M2 Ultra.

If history repeats itself, the product most likely to be unveiled at WWDC 2026 could be the next Mac Studio, which would be powered by the existing M5 Max chip and an all-new M5 Ultra chip. Apple skipped an M4 Ultra chip, resulting in the current Mac Studio having a mishmash of M4 Max and M3 Ultra chips. This time around, the M5 Ultra chip would not extend to the Mac Pro, as the desktop tower has been discontinued entirely.

Tag: Apple Event

This article, “When is the Next Apple Event?” first appeared on MacRumors.com

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