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Introduction
Over the past year, publishers have grappled with a volatile economic climate including persistent inflation and cautious consumer spending. Many publishers have accelerated efforts to diversify their revenue streams through ads, events and bundled subscriptions and have started to shift search strategies in the face of AI-driven, zero-click search.
Bearing all of this in mind, Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.
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