The Washington Post’s creator network has debuted its first creator-led video series, opening up a new revenue stream as it looks to keep content costs down following recent devastating cuts to its newsroom.
Central to the approach is a key distinction: creators hired by the publisher retain ownership of their IP, according to Sara Kehaulani Goo, president of The Washington Post’s creator network. That’s a more economical model for the publisher than retaining the IP itself. It helps lower upfront costs while making the proposition more attractive to creators, who get to build and retain their own assets.
Speaking at Digiday’s Publishing Summit in Vail, Colo., last week, Goo said about half a dozen creators will launch new series with The Washington Post every few weeks in different verticals. While the development of these video series is collaborative, creators produce their own content using their own personal resources and equipment.
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