Advertising’s dealmakers are watching Iran. So far, they’re still dealing.
Though four weeks of false dawns and sudden escalations have a way of making “so far” feel fragile. The longer the turmoil runs – the threats, counter-threats and the strikes – the greater the chance that the reverberations reach M&A. If it gets to that point, frozen dealbooks will be the least of marketers’ worries. But it would mark another blow to an industry that entered 2026 expecting a bumper year – deal flow included.
For now, the mood among advisors is cautious but not alarmed.
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