The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet.
“I think there’s a boom in companies who claim they will sell your content for money, and not yet a boom in the money from those deals. So there seems to be more of these marketplaces every minute. But not all of them are going to be meaningful,” Jon Roberts, chief innovation officer at People Inc., said onstage on Monday as the keynote speaker at the Digiday Publishing Summit in Vail, Colorado.
As tech companies develop AI licensing marketplaces for publishers’ content, the number of deals is climbing but the economics remain largely unproven. Roberts broke down the opportunities he’s seeing that could generate real revenue for People Inc. and publishers at scale – and how it could work in their favor.
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