Creator agency Reign Maker Group and Hollywood talent agency Paradigm announced a series of joint signings, underscoring how representation models are evolving as agencies seek to diversify both their talent rosters and revenue streams.
The agencies, which kicked off a partnership in October, just jointly signed three multi-hyphenates: Reza Jackson, reality star and fashion influencer; Max Goodrich, a YouTube creator specializing in scripted storytelling, and Grayson Boucher, aka The Professor, a basketball creator who’s appeared on ESPN and in Hustle magazine.
RMG and Paradigm’s partnerships mark a shift toward building diverse portfolios that attract varying revenue models, for a more resilient creator-focused business that isn’t reliant on ad revenue or brand partnerships. Mega creators have become celebrities helming various businesses, shaping culture, crafting Super Bowl commercials, and appearing on big screens — agencies that want to push their creators to those heights have to evolve, and that includes working with more diverse talent.
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