In-house entertainment studios are the new social media team.
Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp of development at $300,000 to $360,000, reporting to Pam Kaufman — the Paramount exec Gap poached in January to become its first chief entertainment officer, reporting directly to the CEO. Kaufman’s remit spans music, television, film, sports, gaming, film, sports, gaming, consumer products and cultural collaborations. She and whomever lands the vp role will be based in a new office on Sunset Boulevard.
But they won’t be the only ones there. Gap is also recruiting an HR manager for the entertainment and licensing division, a senior counsel for entertainment and commercial contracts alongside a senior manager of photo and video production.
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