OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised but rarely delivered at scale. The pitch is landing in clients’ inboxes just days after Criteo announced it would give its advertisers direct access to ChatGPT inventory through its platform.
And true to the pattern of the past month, OpenAI isn’t doing the selling itself. That job falls to Criteo.
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