This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
- Streaming stacks
- Netflix’s exit, WBD’s town hall, CNN’s future and more
Streaming stacks
Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition of HBO Max’s parent. But what about the companies’ other technologies? By that, I mean their respective ad tech stacks.
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