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Ads in ChatGPT have entered their trial run period. Instead of agency partners, it’s brands like The Knot Worldwide that find themselves at the helms of OpenAI’s ad push, navigating everything from performance metrics to infrastructure.
The digital wedding planning platform is one of the first brands to advertise on ChatGPT. OpenAI approached The Knot back in January to pilot the ad platform and the brand is working through its first batch of insights, according to Jenny Lewis, CMO at The Knot.
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