Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken.
In the midst of scale and promises of AI-enabled tech efficiencies, BBDO is repositioning itself to court clients more proactively. The Omnicom-backed creative agency this month revamped what traditional account leadership looks like, hiring Daale Carter, formerly president of Energy BBDO, into the newly created global chief experience officer role at BBDO.
“There are a lot of capability stories out there. There aren’t a lot of stories or pictures about the client’s experience,” Carter told Digiday. “We’re really trying to look at how we use client experiences as a true differentiator that we showcase.”
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