Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company. Its latest e-commerce study explored what leading brands are doing to win in e-commerce and… Read more »
The post 53% of brands increase e-commerce spending for Amazon Prime Day appeared first on Marketing Tech News.