Projects – KCON Your Way
Experiential: Entertainment Client: AT&T BACKGROUND & OBJECTIVEAT&T wanted to showcase its strength not only as a wireless carrier but also a TV entertainmentcompany. Using the motto “Entertainment. Your Way”, the brand sought to leverage entertainment-focused opportunities to connect with 1.5 and 2 nd generation Asian American millennials in a moremeaningful way. STRATEGY & TACTICSTEN strategically […]
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