Cloud Computing

Introducing the Class of 2025 Google for Startups Accelerator: AI First MENA and Turkey

Today, we are thrilled to announce the 14 innovative startups selected to join the Google for Startups Accelerator: AI First in the Middle East, North Africa and Turkey. These companies are leveraging AI to tackle significant challenges and create new opportunities across various industries. From real estate and finance to enhancing healthcare and industrial safety, […]

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Cloud CISO Perspectives: APAC security leaders speak out on AI and key topics

Welcome to the first Cloud CISO Perspectives for September 2025. Today, Daryl Pereira and Hui Meng Foo, from our Office of the CISO’s Asia-Pacific office, share insights on AI from security leaders who attended our recent Google Cloud CISO Community event in Singapore. As with all Cloud CISO Perspectives, the contents of this newsletter are

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Supercharge ML performance on xPUs with the new XProf profiler and Cloud Diagnostics XProf library

Are you spending more time debugging ML model performance than you are building? You’re not alone. In today’s fast-paced AI landscape, optimizing models is a complex challenge, from navigating new model architectures to dealing with the ever-changing hardware and software stacks. Even at Google, where we optimize models for products like Gemini, Search, and YouTube,

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AlloyDB on Axion-powered C4A instances is generally available

At Google Cloud Next ’25, we announced the preview of AlloyDB on C4A virtual machines, powered by Google Axion processors, our custom Arm-based CPUs. Today, we’re glad to announce that C4A virtual machines are generally available!  For transactional workloads, leveraging C4A, AlloyDB provides nearly 50% better price-performance compared to N series machines for transactional workloads,

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OpenTelemetry Protocol comes to Google Cloud Observability

OpenTelemetry Protocol (OTLP) is a data exchange protocol designed to transport telemetry from a source to a destination in a vendor-agnostic fashion. Today, we’re pleased to announce that Cloud Trace, part of Google Cloud Observability, now supports users sending trace data using OTLP via telemetry.googleapis.com. Fig 1: Both in-process and collector based configurations can use

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How Rent the Runway supercharges developer speed and insights with Cloud SQL

Editor’s note: Rent the Runway is redefining how consumers engage with fashion, offering on-demand access to designer clothing through a unique blend of e-commerce and reverse logistics. As customer expectations around speed, personalization, and reliability continue to rise, Rent the Runway turned to Google Cloud’s fully managed database services to modernize its data infrastructure. By

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Building scalable, resilient enterprise networks with Network Connectivity Center

For large enterprises adopting a cloud platform, managing network connectivity across VPCs, on-premises data centers, and other clouds is critical. However, traditional models often lack scalability and increase management overhead. Google Cloud’s Network Connectivity Center is a compelling alternative.  As a centralized hub-and-spoke service for connecting and managing network resources, Network Connectivity Center offers a

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Prove your expertise with our Professional Security Operations Engineer certification

Security leaders are clear about their priorities: After AI, cloud security is the top training topic for decision-makers. As threats against cloud workloads become more sophisticated, organizations are looking for highly-skilled professionals to help defend against these attacks. To help organizations meet their need for experts who can manage a modern security team’s advanced tools,

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