Cloud Computing

Get up to 100x query performance improvement with BigQuery history-based optimizations

When looking for insights, users leave no stone unturned, peppering the data warehouse with a variety of queries to find the answers to their questions. Some of those queries consume a lot of computational resources — and many of those queries closely resemble one another. To further speed up query execution, we developed BigQuery history-based […]

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A founder’s guide to Google for Startups programs

As a startup founder, you’re juggling a million things – building your team, securing funding, and perfecting your product. Google for Startups is here to help you navigate the chaos and accelerate your growth. We offer a variety of high-touch programs tailored to different stages and needs, including: Google for Startups Accelerators: Intensive 10-week programs

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Fine-tuning Gemma, the journey from beginning to end

Chatbots are one of the more common, early use cases for generative AI, particularly in retail organizations. To make them useful for shoppers, a chatbot needs to be contextually sensitive to a retailer’s product catalog, with the ability to respond to customer inquiries conversationally, perhaps suggesting alternatives and complementary outfits. To accomplish this, an instruction-tuned

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What launching rockets taught this CTO about hardware observability

Austin Spiegel, CTO and co-founder of Sift, tells Ben and Ryan about his journey from studying film to working at SpaceX to founding Sift. Austin shares his perspective on software development in high-stakes environments, the challenges of hardware observability, and why paranoia is valuable in safety-critical engineering. Bonus story: Austin invited Elon Musk to speak

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How CyberArk is streamlining serverless governance by codifying architectural blueprints

This post was co-written with Ran Isenberg, Principal Software Architect at CyberArk and an AWS Serverless Hero. Serverless architectures enable agility and simplified cloud resource management. Organizations embracing serverless architectures build robust, distributed cloud applications. As organizations grow and the number of development teams increases, maintaining architectural consistency, standardization, and governance across projects becomes crucial.

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GKE and the dreaded IP_SPACE_EXHAUSTED error: Understanding the culprit

If you leverage Google Kubernetes Engine (GKE) within your Google Cloud environment, you’ve likely encountered the confidence-shattering “IP_SPACE_EXHAUSTED” error.  It’s a common scenario: you’re convinced your IP address planning is flawless, your subnet design is future-proof, and then suddenly, your GKE cluster unexpectedly hits a scaling roadblock. You start to question your subnetting skills. How

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Gain control of your Google Cloud costs: Introducing the Cost Attribution Solution

As your Google Cloud usage expands, managing and understanding your cloud costs can become increasingly complex. As you drive adoption of cloud FinOps in your organization, identifying exactly which teams, projects, or services are driving your expenses is essential. That’s why we’re excited to introduce the Google Cloud Cost Attribution Solution. This comprehensive suite of

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BigQuery tables for Apache Iceberg: optimized storage for the open lakehouse

For several years, BigQuery native tables have supported enterprise-level data management capabilities such as ACID transactions, streaming ingestion, and automatic storage optimizations. Many BigQuery customers store data in data lakes using open-source file formats such as Apache Parquet and table formats such as Apache Iceberg. In 2022, we launched BigLake tables to allow customers to

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How Google Cloud supports telecom security and compliance

Operating a telecommunications network is more than just connecting phone calls, or helping people share funny videos online. Telecom networks are critical components of our society’s infrastructure. Telecom operators face a wide array of risks to the critical communication services they provide and the sensitive data they protect, from network outages, to criminally-motivated ransomware attacks,

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