Apple News

Apple hardware design lead Molly Anderson said that the company started from scratch when it came to the process for manufacturing the new MacBook Neo, resulting in far more efficient use of materials. The company is also reportedly looking to adopt an extremely challenging manufacturing technique for the aluminum chassis of future iPhones and Apple […]

Apple said that it wanted the new MacBook Neo to be seen as a fun new addition to the Mac lineup, and this was reflected in the colors as well as the name. The new machine comes in a choice of four colors, although admittedly these are less vivid in the aluminum than they appear

The Cosmic Orange color Apple offered for the iPhone 17 Pro proved hugely popular, and was credited with helping the company hit record iPhone sales last year. It seems the company’s competitors were paying close attention, several of them adopting a very similar color tone for their latest Android smartphones – with the above one

Apple is expected to announce an all-new iPhone with a foldable display later this year. Ahead of the unveil, Sonny Dickson has shared what looks like 3D CAD rendering files of the rumored iPhone Fold design. more…

CBS Sunday Morning correspondent David Pogue interviewed Apple’s CEO Tim Cook ahead of the company’s 50th anniversary on April 1, 2026. In the interview, Cook revealed the two things that are “essential” to Apple: people and culture. “Yes, we have a lot of intellectual property and so forth, and that is important, but it’s people

David Pogue, author of the new book Apple: The First 50 Years, interviewed Apple CEO Tim Cook for CBS’s “Sunday Morning” program ahead of the company’s upcoming 50th anniversary. more…

Amazon this weekend has all-time low prices on the Apple Watch Series 11, with $100 discounts across numerous models of the smartwatch. We first started tracking the return of these deals last month, but this sale has now expanded with many more options on both 42mm and 46mm GPS models. Note: MacRumors is an affiliate

Apple is hoping to 3D-print aluminum device enclosures in the future, according to Bloomberg‘s Mark Gurman. In today’s “Power On” newsletter, Gurman revealed that Apple is pushing to move to 3D-printed aluminum enclosures for for future devices. The MacBook Neo relies on a new aluminum manufacturing process that saves as much metal as possible to

Apple’s second-generation MacBook Neo will launch in 2027 and could feature a touchscreen, according to analyst Ming-Chi Kuo. Apple this week announced the ‌MacBook Neo‌, an all-new entry-level Apple laptop that starts at $599, with education pricing at $499. The ‌‌MacBook Neo‌‌ is designed to compete with lower-cost Windows laptops and Chromebooks, while expanding the

Apple is planning to launch an all-new “MacBook Ultra” model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg‘s Mark Gurman reports. Gurman revealed the information in his latest “Power On” newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and