Apple News

iPhone 18 Pro’s Four Rumored Colors Revealed, Including ‘Dark Cherry’

A source said to be familiar with Apple’s supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld, which says the signature new color for this year’s Pro models will be Dark Cherry,

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iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch

Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone for their next upgrade, and 3.6% said they would choose a different brand. That’s up from 91.9% in SellCell’s 2021 survey and 90.5%

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Apple Execs Say Spatial Computing Is ‘Inevitable’ and AI Is a ‘Marathon, Not a Sprint’

Apple hardware engineering chief John Ternus and marketing chief Greg Joswiak recently did an interview with Tom’s Guide, where they shared new insights into the MacBook Neo, AI, and spatial computing. Ternus and Joswiak made it clear that the ‌MacBook Neo‌ isn’t your average low-cost device. Apple doesn’t typically put a lot of focus on

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