Apple News

Apple has published a new ad for the iPhone 17 Pro on its YouTube channel, highlighting the device’s vapor chamber cooling and A19 Pro chip. Titled “Peak Performance,” the minute-long ad opens with a man running through an arid desert landscape when storm clouds coalesce above him. A drop of water falls from the sky […]

Next year, Apple will be introducing an even more affordable MacBook model to better compete with Chromebooks. It’s expected to come in around $699, offer an A18 Pro chip, and a 13-inch LCD display. While that’s likely going to be an excellent offering, there’s the simple fact that a lot of people buying Chromebooks are

Apple updated its entire lineup of Apple Watch models this year, introducing the Apple Watch SE 3, Apple Watch Series 11, and Apple Ultra 3. If you’re shopping for someone or buying for yourself this holiday season, here’s what you need to know about Apple Watch SE 3 vs Apple Watch Series 11. more…

Earlier this month, the Financial Times reported that Apple is preparing for Tim Cook to step down as CEO of the company “as soon as next year.” While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to explain that an

iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg‘s Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving “quality and underlying performance” over adding new features. Gurman said

Amazon this week is taking $70 off Wi-Fi models of Apple’s 11th generation iPad. Prices start at $279.00 for the 128GB Wi-Fi iPad, down from $349.00, matching the all-time low price on this model. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a

Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We’ve already collected all of the best Apple-related deals you’ll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you’ll find other discounts on devices like

This past year, Apple overhauled its design language across all of its major software platforms with the introduction of Liquid Glass. That dramatic redesign, coupled with a number of jam-packed released over the past couple years, has resulted in many Apple users complaining about the overall quality of Apple software. According to today’s Power On

Recently, the Financial Times reported that efforts to set up a succession plan for Apple CEO Tim Cook have ‘recently intensified’, and that the transition could happen as ‘early as next year,’ potentially even happening sometime in the spring. Today, in his Power On newsletter, Bloomberg’s Mark Gurman claimed this story to likely be “simply

Welcome to Indie App Spotlight. This is a weekly 9to5Mac series where we showcase the latest apps in the indie app world. If you’re a developer and would like your app featured, get in contact. If you’re a massive Pokémon trading card came enthusiast, you might found yourself with thousands of cards in your collection. Mint aims