Apple News

Apple’s most affordable iPad model will receive an update with Apple Intelligence capabilities in late 2025, Bloomberg reporter Mark Gurman has suggested. Writing in his latest Power On newsletter, Gurman said that the iPhone SE is expected to gain Apple Intelligence features in March 2025, with the entry-level iPad following “later in the year.” Gurman […]

Apple CEO Tim Cook has been the main independent board director for sneaker company Nike for the past 19 years, but the brand is currently facing its biggest challenge during that time … more…

Apple is supporting a national parks initiative in China, geared to providing training and education within the field of nature conservation. The work in five of China’s national parks is being done through the China Green Carbon Sink Foundation, and the company likely has both public and private objectives … more…

Some Apple employees believe that the company’s in-house generative AI technology powering Apple Intelligence is more than two years behind industry leaders, according to Bloomberg‘s Mark Gurman. Writing in his latest Power On newsletter, Gurman’s sources within Apple tell him that the company’s own studies suggest its upcoming AI features lack the “wow factor” of

A new rumor suggests Apple might be developing a larger “Plus” version of the upcoming iPhone SE 4, but the claim appears highly dubious given previous reports and Apple’s typical strategy for its budget iPhone line. Alleged dummy iPhone SE 4 units via Mac Otakara Japanese blog Mac Otakara shared images of alleged iPhone SE

Apple is expected to release iOS 18.1 on Monday, October 28, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks the first significant step forward in Apple’s AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine

Apple refreshed the base iPad is over two years old, why is Apple leaving it outdated? more…

According to the latest edition of Mark Gurman’s Power On newsletter, some employees at Apple believe that the company is around two years behind in artificial intelligence development. We also get some insight on a few internal studies, and a look ahead at Apple’s strategy. more…

Some new images of iPhone SE 4 dummy units have been shared by Japanese Apple blog Macotakara today, showcasing a similar form factor to the iPhone 14, as we’d been expecting. The blog also highlights compatibility with existing iPhone 14 cases, and an alleged larger size option – which is unlikely to come to fruition.

It’s been about a month since Apple released the iPhone 16 lineup. As an iPhone 15 Pro Max user, I was honestly quite disappointed keeping up with the rumors, as it sounded like Apple had nothing interesting in store other than just larger displays. However, there was one key upgrade with the iPhone 16 lineup