Apple News

The first MacBook Neo unboxing videos were shared today by selected YouTube channels, ahead of the laptop launching on Wednesday. Available in Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by a version of the A18 Pro chip from the iPhone 16 Pro. The laptop is equipped with a 13-inch display, up to […]

I bought my first Mac in 2007: a black polycarbonate MacBook. To this day, I think it’s the most consequential purchase I’ve made in my life. Last week, Apple introduced MacBook Neo. It’s a fascinating Mac, and not just because of the price. I think it’s set to drive a new wave of people to

Apple TV is now home to Formula 1 races in the US, and to promote the partnership, Tim Cook just shared a new video where his Apple Park golf cart gets an F1-style pit stop. more…

Apple is pitching the MacBook Neo at people who’ve never owned a Mac before, and it’s reaching out to them in the place it thinks it will find this new generation of potential Mac users: TikTok. The company has been running a series of quirky ads on the video streaming platform, some of them featuring

Apple celebrates its 50th birthday this year, having originally been founded on April 1, 1976. Coinciding with that anniversary, veteran technology reporter “CBS Sunday Morning” correspondent David Pogue is out with a new book that goes in-depth on the company’s history, Apple: The First 50 Years. more…

It’s been predicted that Apple could sell four to five million MacBook Neo machines this year, with even hardcore Windows fans seeing the appeal of switching. A new market intelligence report today suggests that the new machine could become even more attractive later this year as competing laptops become more expensive … more…

Apple’s Mac lineup will soon span a wider price range than ever, from the new $599 MacBook Neo to a rumored top-of-the-line MacBook “Ultra” expected later this year. However, new research suggests the broader laptop market could be heading for a painful price adjustment. According to TrendForce, surging memory and CPU costs could push mainstream

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Apple last year shifted a substantial amount of iPhone production outside of China despite the fact that it has to pay a premium to do so. The company reportedly hit a significant milestone, reaching the halfway point in its objective to split iPhone production equally between China and India … more…

Apple boosted iPhone production in India by around 53 percent last year and now makes a quarter of its flagship devices there to avoid tariffs on China, reports Bloomberg ($). Apple assembled about 55 million iPhones in the country across 2025, up from 36 million a year earlier, according to the publication’s sources. The shift