Apple News

When asked about Chinese AI firm DeepSeek on today’s investor call, Apple CEO Tim Cook explained how the disruptive new model is a positive development for the iPhone maker. more…

Apple today held an earnings call to report results for the first fiscal quarter of 2025 (fourth calendar quarter of 2024), with Apple CEO Tim Cook and new Apple CFO Kevan Parekh providing insight into Apple’s performance, holiday quarter product sales, and more. We’ve highlighted the most interesting takeaways from the Q1 2025 earnings call.

Apple has released its earnings report for fiscal Q1 2025. The company reports $124.30 billion in revenue during the three-month period. That compares to $119.58 billion during the same quarter a year ago. Wall Street expected $124.13 billion in revenue. Profit from revenue includes $36.33 billion. The holiday quarter includes the bulk of iPhone 16 and Apple

Not every iPhone launch outperforms launch sales of the prior model. That’s the a problem for the iPhone 16 family, however. Apple CEO Tim Cook tells Susan Li that the latest phones are selling in higher volumes than the iPhone 15 family during the same time last year. Perhaps surprisingly to some is the reason:

Apple today announced financial results for the first fiscal quarter of 2025, which corresponds to the fourth calendar quarter of 2024. For the quarter, Apple posted revenue of $124.3 billion and net quarterly profit of $36.3 billion, or $2.40 per diluted share, compared to revenue of $119.6 billion and net quarterly profit of $33.9 billion,

Apple just reported earnings for the all-important holiday quarter. Overall it was Apple’s best quarter ever, but iPhone sales didn’t quite hit expectations, mainly because of China. CEO Tim Cook’s key takeaway though: iPhone 16 sales were strongest in countries where Apple Intelligence was available. more…

There are more than 2.35 billion active iPhones, iPads, Macs, and other Apple devices worldwide, Apple CEO Tim Cook said today in the earnings call covering the first fiscal quarter of 2025. 2.35 billion active devices is a new record for Apple. Apple last shared its active install base numbers in February 2024, when the

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Apple held discussions with X (formerly Twitter) about once again showing ads on the social media site, reports The Wall Street Journal. The talks are said to have taken place “in recent weeks.” In an attempt to maintain a relationship with X, Apple was one of the companies that did not pause ad buying when

More than a year has passed since Apple paused advertising on X over brand safety concerns. Soon, however, Apple may begin advertising on X again. more…