Apple News

Apple rebrands Search Ads business as ‘Apple Ads’

Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they were only shown as promoted search results, hence the name ‘Search Ads’. But the company now offers advertising placements in many more places beyond

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Apple Seeds Second Betas of visionOS 2.5, tvOS 18.5, and watchOS 11.5

Apple today provided developers with the second betas of upcoming visionOS 2.5, tvOS 18.5, and watchOS 11.5 updates for testing purposes. The software is available two weeks after Apple seeded the first betas. The betas are available to registered developers, and can be downloaded from the Settings app on each device. With the first betas,

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Deals: Best Buy spring Apple sale, M4 iPad Pro up to $465 off, Apple Pencil from $66, gift card offer, more

Monday’s best Apple deals are kicking off with the now live, weeklong Best Buy Spring sale featuring deals on iPad Pros, MacBooks, AirPods, and more. These offers join the return of nearly 25% in savings on Apple Pencil Pro alongside the USB-C model from $66 as well as a massive open-box discount on Apple’s 1TB

Deals: Best Buy spring Apple sale, M4 iPad Pro up to $465 off, Apple Pencil from $66, gift card offer, more Read More »