AI

How the Amazon AMET Payments team accelerates test case generation with Strands Agents

At Amazon.ae, we serve approximately 10 million customers monthly across five countries in the Middle East and North Africa region—United Arab Emirates (UAE), Saudi Arabia, Egypt, Türkiye, and South Africa. Our AMET (Africa, Middle East, and Türkiye) Payments team manages payment selections, transactions, experiences, and affordability features across these diverse countries, publishing on average five

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Build a generative AI-powered business reporting solution with Amazon Bedrock

Traditional business reporting processes are often time-consuming and inefficient. Associates typically spend about two hours per month preparing their reports, while managers dedicate up to 10 hours per month aggregating, reviewing, and formatting submissions. This manual approach often leads to inconsistencies in both format and quality, requiring multiple cycles of review. Additionally, reports are fragmented

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Safeguard generative AI applications with Amazon Bedrock Guardrails

Enterprises aiming to automate processes using AI agents or enhance employee productivity using AI chat-based assistants need to enforce comprehensive safeguards and audit controls for responsible use of AI and processing of sensitive data by large language models (LLMs). Many have developed a custom generative AI gateway or have adopted an off-the-shelf solution (such as

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Scale creative asset discovery with Amazon Nova Multimodal Embeddings unified vector search

Gaming companies face an unprecedented challenge in managing their advertising creative assets. Modern gaming companies produce thousands of video advertisements for A/B testing campaigns, with some organizations maintaining libraries with more than 100,000 video assets that grow by thousands of assets monthly. These assets are critical for user acquisition campaigns, where finding the right creative

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