AI

Optimize video semantic search intent with Amazon Nova Model Distillation on Amazon Bedrock

Optimizing models for video semantic search requires balancing accuracy, cost, and latency. Faster, smaller models lack routing intelligence, while larger, accurate models add significant latency overhead. In Part 1 of this series, we showed how to build a multimodal video semantic search system on AWS with intelligent intent routing using the Anthropic Claude Haiku model […]

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Power video semantic search with Amazon Nova Multimodal Embeddings

Video semantic search is unlocking new value across industries. The demand for video-first experiences is reshaping how organizations deliver content, and customers expect fast, accurate access to specific moments within video. For example, sports broadcasters need to surface the exact moment a player scored to deliver highlight clips to fans instantly. Studios need to find

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Nova Forge SDK series part 2: Practical guide to fine-tune Nova models using data mixing capabilities

This hands-on guide walks through every step of fine-tuning an Amazon Nova model with the Amazon Nova Forge SDK, from data preparation to training with data mixing to evaluation, giving you a repeatable playbook you can adapt to your own use case. This is the second part in our Nova Forge SDK series, building on

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From hours to minutes: How Agentic AI gave marketers time back for what matters

Your marketing team loses hours to page assembly, coordination emails, and review cycles. These manual workflows keep teams from their most important work: identifying what problems customers face, crafting messages that resonate, and building campaigns that drive meaningful engagement. In this post, we share how AWS Marketing’s Technology, AI, and Analytics (TAA) team worked with

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Jacob Andreas and Brett McGuire named Edgerton Award winners

MIT Associate Professor Jacob Andreas of the Department of Electrical Engineering and Computer Science [EECS] and MIT Associate Professor Brett McGuire of the Department of Chemistry have been selected as the winners of the 2026 Harold E. Edgerton Faculty Achievement Award. Established in 1982 as a permanent tribute to Institute Professor Emeritus Harold E. Edgerton’s great and enduring

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Bringing AI-driven protein-design tools to biologists everywhere

Artificial intelligence is already proving it can accelerate drug development and improve our understanding of disease. But to turn AI into novel treatments we need to get the latest, most powerful models into the hands of scientists. The problem is that most scientists aren’t machine-learning experts. Now the company OpenProtein.AI is helping scientists stay on

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Cost-efficient custom text-to-SQL using Amazon Nova Micro and Amazon Bedrock on-demand inference

Text-to-SQL generation remains a persistent challenge in enterprise AI applications, particularly when working with custom SQL dialects or domain-specific database schemas. While foundation models (FMs) demonstrate strong performance on standard SQL, achieving production-grade accuracy for specialized dialects requires fine-tuning. However, fine-tuning introduces an operational trade-off: hosting custom models on persistent infrastructure incurs continuous costs, even during

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