jay.kim@experientialdesigngroup.com

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. You know how they say the best things in life are free? Well, it’s true. At least when it comes to how to get more […]

Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over year, according to the company. It declined to share whether CPMs had risen or fallen. “Disney’s unrivaled storytelling paired with our unparalleled ad technology and data…

The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world’s biggest brands. Poised to be the most-watched summer games in years, in the marketing world, it will be all Olympics all the time for the next few weeks. Prepare for the thrill of brand…

The benefits of using social media in healthcare are tangible: 57% of people say a hospital’s social media presence “strongly influences” their choice of where to access healthcare, and 81% associate a strong social presence with having cutting-edge technology. But it can be complex to navigate compliance with laws and regulations in your region on

Social media image sizes seem to change constantly. One moment you have the perfect cover page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook. But, it’s

As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation’s top office, both parties are pouring more dollars into advertising. The Harris campaign has debuted its first major push into paid media since President Joe Biden exited the race on July 21. The $50 million ad buy is set to run…

TikTok exploded in popularity during the pandemic, and four years later, it’s still going strong. After surpassing the 1 billion user mark in 2023, TikTok now boasts 1.5 billion monthly active users. If you’re not using TikTok for your business, you’re missing out on a huge chance to reach your potential customers. From trending sounds

You might know your favorite influencers’ preferred brand of dog food, the messy details of their last breakup, or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: Influencer rates. Creating branded content involves time, labor, skill, and production costs. And those things aren’t paid