Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply chain. A report released Wednesday by curation startup CleanTap claims to have proof that CTV and programmatic ad tech platforms served ads to spoofed devices pretending to be connected TV sets. CleanTap jury-rigged a Raspberry […]
The post CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices appeared first on AdExchanger.